Dear Chairman of the World Fridge Manufactuer Association,
I write to OBJECT vehemently the dearth of vintage-styled refrigerators made by YOUR industry.
First, abit of context. Last night my son played with the fridge door and left it ajar for the whole night. When I woke up in the morning, the fridge motor was making a loud noise and it looks like it will not survive long. In preparation of its imminent demise, we decided to start looking for a new refridgerator.
With a mind to simultaneously have a fridge to keep our food fresh AND to beautify our room, we decide to try looking for vintage-styled fridge. We found them, at Tangs Superstore, Singapore.
Then we also spotted Bosch :-
OMG somebody please hand me some ointment now, I think I’m gonna faint…
I guess at this point you must be wondering what I want to complain about?
Well let me tell you, these two fridge cost a BOMB, er … 2 bombs to be really precise . They are both in the range of SGD 2200-2300! Our old fridge was SGD 700 ten years. We can buy 3 at this price.
But we are paying for the style! you say. Wait, that’s what I’m coming to next.
we are left NO choice but to pay a premium if we need something less conventional like the retro fridges. Whoose fault?
Why is the industry led by you making all box-shaped fridge with metallic colours? With superficial emphasis on saving energy and being CFC free? Really, who, in their right mind in this world, cares about energy-saving and CFC free fridges ? Why is the industry led by you getting all its priorities wrong?
Ok, I admit I let my anger get the better of me over this and let me calm down for a while.
My point is. Even though saving energy and being CFC-free, or optimal space utilisation are important considerations when designing your fridges, can’t you just squeeze in aesthetics just so it will please this segment of the market?
Surely there are a bunch of people out there who’d love a vintage fridge without needing to pay for their exhorbitant prices? (Nevermind that SMEG sells for SGD 4,250 in Taiwan and SGD 3,550 in China. 😛 )
While I may not be able to convince you to get more makers to make vintage fridge so that I can buy them cheaper in time, I hope I have brought the matter to your attention and may I urgently urge you to urge your makers to give more attention to the aesthetics of fridges.
I leave you last, with an image of vintage fridge to strengthen my call.
Thank you for reading this letter.